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multivariate statistics, behavioral sciences, marketing research, research design, SPSS, Minitab, structural equation modeling (LISREL), survey research, web-based surveys, quantitative methods, correlation, ANOVA, MANOVA, multiple regression, discriminant analysis, factor analysis, methodology chapter editing, nonparametric tests (such as chi-square or Mann-Whitney U Test), statistical application to social science data (e.g. psychology, sociology, economics) and business data (e.g. finance, business, and marketing), can aid with set-up of data files, analysis of sample characteristics, can also help develop persuasive Power Point presentations for oral defenses or business presentations.
EDUCATION
Ph.D., University of Missouri - Columbia, December
Major Area: Marketing
Minor Area: Multivariate Statistics (w/ SPSS)
M.B.A., University of Kansas, January
B.A., University of Missouri - Columbia
STATISTICAL SOFTWARE EXPERIENCE
SPSS, MINITAB, LISREL
MULTIMEDIA
Authored online courses, using Trainersoft,
PowerPoint, Real Player, Adobe Premiere, and audio editing software, such as SoundForge, Sonnica
and Audacity
PROFESSIONAL EXPERIENCE
Professor, College of Business Administration, University
of Wisconsin Oshkosh, 1974 – 2006
Courses taught:Introduction to Marketing, Retailing, Market Research, Selling and Sales
Management, Consumer Behavior, Multivariate statistics, and Internet Marketing
Associate Dean, College of Business Administration,
University of Wisconsin Oshkosh, 1987 - 90
Director, Koehn Institute for Information Systems and
Technology, 1985 - 87
PROFESSIONAL ACTIVITIES
Attended seminars in "General Structural
Equation (`Lisrel`) Models," (Introduction and Advanced), Inter University
Consortium for Political and Social Research, University of Michigan, Ann
Arbor, 1990, 1993
Conducted faculty seminar in Multivariate Statistics,
May 1987, May 1986, January 1985, May 1982, May 1981, January 1978
Conducted seminars in "Professional Selling,"
for University of Wisconsin - Extension, 1982, 1981, 1979
Attendance of Seminar on Multivariate Research
Methods and the Statistical Package for the Social Sciences, June 27 - July 1,
1977, University of Colorado – Boulder
Seminar conducted for Kimberly-Clark
Corporation: "Marketing for
Non-Marketing Executives"
PUBLICATIONS (partial list)
BOOKS
Personal Selling: A Relationship Approach, 6th
edition, 1997, Prentice-Hall, Englewood Cliffs, N.J.
Accompanying PowerPoint CD-ROM (with digitized voice
and video)
Personal Selling: A Relationship Approach,
seventh edition. Atomic Dog Publishers, 2005, http://www.atomicdogpublishing.com/BookDetails.asp?
Session=8902BDBA-4618-48A6-956E-42D0D85D3281&BookEditionID=154
JOURNALS
"Distance Education and Learning Styles: Some
Interesting Results," Journal of College Teaching and Learning,
March, 2006 (with Stan Sibley)
"A Structural Equation Model of Predictors for
Effective Online Learning," Journal of Management Education, 29
(4), August, 2005 (with Stan Sibley and Ben Arbaugh)
"Distance Education and Learning Styles: Some
Interesting Results," International Applied Business Research
Conference, Puerto Vallarta, March, 2005
"Distance Education and Learning Styles: Some
Disappointing Results," International Applied Business Research
Conference, San Juan, March, 2004
"Using cluster analysis in the Freshmen
Retention Problem," International Applied Business Research Conference,
Acapulco, March, 2003
"ImprovingOnline Sales Education with Streaming Media," Global Business and Technology
Association, July, 2002, Rome
"Determinants of Student
Evaluations of Global Measures of Instructor and Course Value," Journal
of Marketing Education, August 2000,
vol 22 (2), 108
"The Role of Emotions in Causal in Causal
Attributions by Decision Makers, 2000 International Applied Business
Research, Puerto Vallarta, March, 2000 (with B.S. Sridhar
"Student withdrawal:
Test of an Integrated Model," Michigan Journal of Counseling and
Development, (with Gary Adams), vol. 27 (2), 1999
"An Investigation of the Internet Experience of
Students in a Master's Level Marketing, Course,,", Academy of Business Disciplines,
Fort Meyers, 1999
"A Model of Buyer-Seller Trust Formation and Its
Impact on Sales Performance, National Conference
in Sales Management, Norfolk, Virginia, April, 1998
"A Psychometric Evaluation of the ADAPTS Scale,"
Journal of Personal Selling and
Sales Management, Vol. XVI (4) (Fall, 1996, 53-56), (with Doug Vorhies and
Gordon Badovick)
"A Path Analytic Study of Adaptive Selling:
Antecedents and Outcome," Marketing
Management Association
1996 Proceedings, Chicago, 1996
"An Empirical Measure of the Effects of A
European Journey & Seminar Upon Business Students," Academy of
Marketing Science, International Conference, Melbourne, Australia, July
1995, (with Lynda DeDee).
"The Relationship Between Adaptive Selling, Task-Related
Sales Behavior and Commitment to Performance--Some Largely Disappointing
Results," 1995 PSE/National Sales Conference, (with Dr. Gordon
Badovick and Dr. Ann Thompson)
"Professional Attitudes Concerning the Ethics of
Comparative Advertising," Accepted for publication Journal of Professional Services Marketing, Vol. 12 (1), (with Soo Young Moon),
1995
"A Path Analytic Study of Stress and Coping
Behavior in Decision Making Groups," 1992 Proceedings, Midwest
Management Association, (with Sandhya Sridhar).
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